The Morelings formed by Kedra Caroline (bass and vocals) and Matthew William (guitars) are definitely one of the most serious cases of talent and aesthetic intentionality of the present indie music scene. Their career is inevitably punctuated by a rather accurate sense of purpose translated in a beautiful blend of dreamy sonic wall and nostalgic imagery that traverses time dimensions.
Today they have released the official imagery for the title track of “No Sign” EP (2015) and by doing so, they have beyond doubt closed (at least for me), a mesmerizing triad of videos perfectly matching the very essence of the set of songs from their debut EP.
If there is something absolutely fascinating concerning The Morelings is their clear statement of a proper aesthetic conception resulting in the "naissance" of a clear filmographic emphasis sustaining as well as supporting the poetic energy of music and lyrics of each song. That’s what is hardly visible in loads and loads of bands: aesthetic coherence between words, music and image.
The Morelings clearly understand that this question matters and that explains the common language adopted in all the three videos easily translating them into a unique piece of music and film. Most music videos lack of coherence simply because they seem to illustrate songs as they were separate elements and they attach an image to those songs that the mainstream people can easily attach to. Thankfully The Morelings go the opposite way.
Every video from the band is plenty of amazing pieces of detail ranging from a physical or metaphorical permanence of veils, slightly blurred image juxtaposition, the fluidity of natural elements, some intense Polaroid-esque feel namely on “Too Far” video, a transverse sense of elegance that is not superimposed, among some few other aspects. Overall it prevails a thrilling semiotic persistance where The Morelings are seriously grounded and from where they build some aura of exquisite myth and that is the right thing to be done. One final, but not less important word for the sublime and immaculate work of filmmaker Bob Sweeney.